Case Studies
British Lions huge replica shirt 2009
Fabric branding specialists Live Event Branding produced two large replica shirts for HSBC to promote the British Lions Tour of South Africa.
The larger of the two shirts measured 18 metres by 15.5 metres, with the second shirt measuring 7.4 metres by 6.45 metres.
The shirts were taken on a promotional tour of the UK by HSBC, sponsors of the British Lions, before being sent out for a promotional tour in South Africa. They were then handed over to the British Lions team itself.
Both shirts were digitally printed onto fire retardant polyflag fabric, before they were finished to the clients specifications.
Live Event Branding director Rory Blackwood said: “We were thrilled to be involved with such a prestigious sporting event.
“We were approached by a renowned sports marketing agency to create the two shirts and had a two week deadline in which to produce them.
“We are very proud of the shirts and it allows us to show our expertise in this area.”
A spokesman for the agency said: “We chose Live Event Branding for their specific product knowledge of fabric branding and knew that they would deliver a quality product within our deadline.
“We had an excellent response from both HSBC and the British Lions.”
. Live Event Branding (www.live-event-branding.co.uk)
Ends
Notes to newsdesk – Pic caption – British Lions tour manager Gerald Davies with the shirt
