Case Studies
Carling Cup Final 2010
Specialist fabric branding company, Live Event Branding, produced more than 5,770 square metres of pitch branding for the Carling Cup final between Aston Villa and Manchester United.
It is understood to be the largest-ever fabric display in Europe, featuring a mixture of digitally printed banners and bespoke pre-dyed cloth to pantones.
The pitch at Wembley Stadium featured huge strips of colour of each team, as well as individual player banners before kick-off.
Live Event Branding director, Rory Blackwood, said: “It was the biggest project that we had undertaken and took 4 weeks to complete.
“It was fantastic for the company to be involved with such a major sporting event and for the display, executed by event360, to be seen by those in the stadium as well as millions of people on TV.”
The event was produced by sports entertainment specialists’ event360. www.event360.co.uk
